---
id: rejection-guide
title: Common Rejections
platforms: [iOS, iPadOS]
reviewed: October 2026
---

# Common Rejections

The guidelines apps break most often, what each means, and how to fix it.

Also called: rejected, rejection, app store rejection, why was my app rejected, app review guidelines, guideline numbers, metadata rejected, Guideline 2.1, Guideline 2.3, Guideline 2.3.3.

## Pitfalls

- **The rejection message names the guideline.** Start with that number, fix everything it lists, and reply in App Store Connect if anything is unclear.
- **The guidelines change.** Apple calls them a living document. As of October 2026, the latest update is dated June 8, 2026.

## Guide

Every rejection message cites one or more numbered App Review Guidelines. A few numbers come up again and again. Find yours below, then fix the cause, not just the symptom.

### How often apps are rejected

In 2025, Apple reviewed **9,100,620** app submissions and rejected **2,093,244** of them. Performance problems, the section that includes 2.1, led by far:

**Note:** One submission can break several guidelines, so the sections add up to more than the total. The Design section covers copycats, minimum functionality, and spam.

### The usual suspects

Tap a guideline to see what it means and how to fix it.

## Related

[submission-checklist](submission-checklist.md), [app-review](app-review.md), [native-not-web](native-not-web.md), [states-check](states-check.md)